Most of us have lived for years believing that the key to successful fat loss is willpower.

If we just resist our cravings and suppress our hunger, we will be successful dieters. If we just stick to our plan, eat the same food every day, and say no to every treat and drink offered, we will finally lose that weight.

That’s not the case.

The fitness industry thrives on quick fixes. From challenges promising you’ll “lose ten pounds in a week” and “melt fat in 21 days” to fitness products guaranteeing a six-pack overnight. But here’s the problem: quick fixes turn us into quitters. We don’t need short timelines and restrictive rules; creating lasting change requires knowledge and skills that allow you to make small changes, consistently, over time.